Personal and collective concepts representation in the digital sphere

Key issues of the 7th Framework program documents of the European Union accepted for the period 2007–2013 are analyzed. This programcontains formulations of some new directions referring to the knowledge representation problem in information systems of long-term use. The results of the analysis allow us to assert that simultaneously with a traditional informatics problem covering representation, storage, and extraction in the digital sphere of already available knowledge and meeting technological economic, educational, and other socially significant challenges, there is a problem of generation of new goal-oriented knowledge systems when available knowledge systems do not satisfy these challenges and from this point of view are incomplete. The new way to personal and collective concepts respresentation in the digital sphere and also stages of concepts evolution in the process of generation of new goal-oriented knowledge systems is offered.