Y. P. Ehlakov, A. A. Efimov, “Functional models of service rendering by firm-intermediary in the software market”, Probl. Upr., 2010, no. 6, 27

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Problemy Upravleniya, 2010, Issue 6, Pages 27–32 (Mi pu613)

Control in the socio-economic systems

Functional models of service rendering by firm-intermediary in the software market

Y. P. Ehlakov, A. A. Efimov

Tomsk State University of Control Systems and Radioelectronics

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Abstract: Problems of firm-intermediary activity for applied software promotion in the corporate sales market are considered. The set of services is defined and the basic processes of firm-intermediary activity are described. The software positioning process in the market is considered in detail: users groups forming target audience are allocated; possible types of consumer behaviour and consumer preferences are defined; the approach to choosing positioning strategy depending on target audience characteristics is offered.

Keywords: functional model, intermediary services, software market, strategy positioning, target audience, advancement, promotion, consumer behaviour, consumer preferences.

Document Type: Article

UDC: 004.418+339.138

Language: Russian

Citation: Y. P. Ehlakov, A. A. Efimov, “Functional models of service rendering by firm-intermediary in the software market”, Probl. Upr., 2010, no. 6, 27–32

Citation in format AMSBIB

\Bibitem{EkhEfi10}

\by Y.~P.~Ehlakov, A.~A.~Efimov

\paper Functional models of service rendering by firm-intermediary in the software market

\jour Probl. Upr.

\yr 2010

\issue 6

\pages 27--32

\mathnet{http://mi.mathnet.ru/pu613}

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https://www.mathnet.ru/eng/pu/v6/p27

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