E. V. Popov, G. A. Shmatov, “Media reach calculation”, Probl. Upr., 2010, no. 2, 34

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Problemy Upravleniya, 2010, Issue 2, Pages 34–38 (Mi pu18)

This article is cited in 2 scientific papers (total in 2 papers)

Control in the socio-economic systems

Media reach calculation

E. V. Popov^a, G. A. Shmatov^b

^a Institute of Economics, The Ural Branch of Russian Academy of Sciences
^b Ural State University

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Abstract: The paper develops the analytical instrument of media reach calculation. The recurrence relation for the media reach range is derived, the characteristics of the media reach frequency distribution behavior are analyzed, the formula of media reach calculation is generalized and the audience reach calculation error is estimated. The analytical instrument developed permits to meet the challenge connected with advertising budget management and advertising placement optimization.

Keywords: media reach frequency distribution, audience reach calculation error, optimization.

Document Type: Article

UDC: 659:519.2

Language: Russian

Citation: E. V. Popov, G. A. Shmatov, “Media reach calculation”, Probl. Upr., 2010, no. 2, 34–38

Citation in format AMSBIB

\Bibitem{PopShm10}

\by E.~V.~Popov, G.~A.~Shmatov

\paper Media reach calculation

\jour Probl. Upr.

\yr 2010

\issue 2

\pages 34--38

\mathnet{http://mi.mathnet.ru/pu18}

Linking options:

https://www.mathnet.ru/eng/pu18

https://www.mathnet.ru/eng/pu/v2/p34

This publication is cited in the following 2 articles:

Citing articles in Google Scholar: Russian citations, English citations
Related articles in Google Scholar: Russian articles, English articles

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Abstract page:	599
Full-text PDF :	165
References:	57
First page:	3

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